Casino Love
The gambling industry is currently experiencing a worldwide
revolution due to the popularity of online casinos and the major
media attention that online casinos benefit from. Now, Russia
has seen rapid growth in the past three years in gambling at
online casinos and offline gambling, particularly in Moscow.
Gambling in Russia is estimated at a $5 billion annual business
and draws players from all over the world to real live
high-class casinos and one rouble slots in small arcades
throughout the nation. The global popularity of online casinos
is on the rise, and now in Russia, land based games are
benefiting too.
Russia is the world’s second largest country by population and h
as somewhat of a “Gambling streak” to it as a culture that
favors spending over saving. Perfect for online casinos to take
advantage of. Russia may soon rival Asia as one of the world’s
fastest growing markets for online casinos and gambling in
general.
Nevertheless, the unparalleled growth has worried the government
and now there are calls to regulate online casinos and offline
gambling in the nation. A law targeting online and offline
casinos was passed last month to target advertising by the
industry.
Offline gambling has exploded in Russia in the last three years,
particularly in Moscow. It is an estimated $5 billion annual
business and draws players to both high-class casinos and the
one-rouble slots in small arcades. Russia, the world’s
second-largest country by population with an all-cash culture
that favours spending over saving may soon rival Asia as one of
the world’s fastest-growing gambling markets.
However this rapid growth has increased calls on the government
to legislate this sector, traditionally seen as a wide-open
market to internal and foreign companies. One such law was
passed last month (and will be extended in July this year) to
target advertising by the industry.
In Russia, advertising about gambling is now allowed only from
10pm to 7am local Russia time. However, the bill affects online
casinos to an even greater degree. The online casinos in Russia
are not permitted in the bill to advertise, and this has led the
leading Russian search engine “Yandex” to remove online casinos
and their advertisements from the pay per click (PPC) banner
channels.
This is not the first time that online casinos have been
overlooked within Russian laws, as the government tries to catch
up with online casinos and increasing technology. The laws about
online casinos are ambiguous, and Rambler, Yandex’s leading
rivals, has not removed online casinos from direct online
searches. Rambler said that they have, “no plans to limit their
PPC program or restrict gaming clients.” Good news for internet
gambling sites.
Henry Karpov, an attorney at the legal firm Sovetnik in Russia,
believes that Rambler has the right to continue with their
online searches and believes that the new Russian law cannot be
applied to online advertising. Perhaps, despite new Russian
legislation, the gambling industry will continue to soar.