 The Importance
of Entertainment to Online Casinos
The third and final day of the online casinos
industry Global Interactive Gaming Summit and Expo in Montreal
gives the opportunity to look back on a period of intense
information sharing activity and reflect on the trends and
developments in the online casinos industry since the last major
industry conference only 5 months ago in London.
Examining all online casinos industry trends, online casinos are
looking to wider entertainment techniques; the continuing
critical need for solid anti-fraud and security measures at
online casinos and excluding underage gambling products at
online casinos; more player protection and the ever present
dynamic advances in technology also are great challenges for the
future of online casinos.
Early morning sessions at the online casinos convention
presented the latest information and product development on ID
verification appropriate to combating underage gamblers and
fraud threats at online casinos. At least four online casinos
companies at the show were presenting improved services using a
wide range of international databases to achieve this goal.
The conference also featured exciting online and offline
techniques, as online casinos often complemented offline casinos
and online casinos showed new technology and database
developments which were steadily improving online casinos
defenses against the unscrupulous, but no “great breakthrough”
has been agreed upon in terms of security at online casinos.
In another session at the conference, the problems of underage
and addictive gambling received close attention from a sizeable
audience listening to Robin Burgess of Responsibility in
Gambling Trust.
Also, the importance of sports books as feeders of players to
the game of poker was noted at the convention, as was the far
better climate nowadays for top quality online tuition in the
game, evidenced by the large number of young, successful players
in the online poker space.
Roy Cooke's words of wisdom were interesting - player retention
is critical, as is top rate player support. "If you lose your
losers, you'll lose your business," he said. "Use your
statistics to keep your finger on the pulse and generate
activities that your players want. Second depositors are your
real "acquisitions" so look after them with honest games and
solid service."
Cooke also said it was important for poker to distinguish itself
from the general run of gambling, thus reducing the risk of
legal complications. Poker players gambled against each other,
and not the house and the levels of skill were considerable.
In Cooke's opinion there is too much cheating online, and this
needs to be the focus of constant attention as it discouraged
new players. He quoted a recent study which showed that only 10
percent of the millions of American players have ventured into
online poker for real money play due to personal fears and
perceptions of collusion or being cheated.
Money, fraud detection and techie IT matters dominated other
sessions, but a games workshop on mobile gaming was the one most
delegates attended, mainly because this promising sector has yet
to deliver the big revenues expected.
|
