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Online Casino Group Does Extensive Research

The online casinos industry is a $12 billion dollar a year venture, but has nevertheless, despite its great profitability, been met with regulatory and legal problems all across the globe in recent times. Online casinos face big detractors in the United States, as the US Congress has aimed to ban credit card companies from operating with online casinos. Online casinos have also been the subject of regulatory measures in Asia, and recently in Italy, as many British online casinos are aiming to test this new Italian ruling.

Online casinos in Antigua and Barbuda are also pressing the United States to comply with a recent World Trade Organization (WTO) ruling on the legality of online casinos. Nevertheless, despite these negative aspects, there are some positive backers of online casinos, including the recent World Series of Poker champion, a player who began his career at online casinos, Greg Raymer. Furthermore, there are many organizations now dedicated to providing gamblers at online casinos information about the most secure online casinos and the online casinos with the most honesty.

One of these online casinos watchdogs, eCOGRA (eCommerce and Online Gaming Regulation and Assurance), the online casinos industry's player protection and standards authority, has unveiled plans for one of the world's largest online gambling research initiatives. It is expected to provide the first player perspective following continued phenomenal growth of the worldwide online gambling industry.

Researchers aim to capture the opinions of 20,000 players through a quantitative internet based survey, supplemented by qualitative focus groups in six of the industry's major markets. Over 200 players in the US, UK, Japan, Canada, Germany and Sweden will be asked for their opinions in the qualitative exercise, in what is believed to be the first attempt to empower the player community and put figures on anecdotal feedback about their concerns and priorities for the industry.
Leading gambling research teams from the University of Las Vegas and Nottingham Trent University start work on the research immediately with the resulting 'eCOGRA Global Gambler Report' launching in January 2007. It will provide the most comprehensive insight into player's attitudes globally, with a focus on what constitutes fair gaming, perceptions of operator conduct, including customer service standards and will canvas opinions on what further player protection measures can be put in place.
Andrew Beveridge, CEO, eCOGRA comments, "We believe this is the first time that the industry has tried to really identify what its customers - the players - want and what motivates them. Online gambling attracts people from so many diverse regulatory regimes that it has been impossible up until now to conduct research of any scale. It is essential however that player concerns are fully understood by organisations like eCOGRA which provide the only effective monitoring and resolution protection procedures. We think the results will inform regulatory decisions, operator conduct and even software design for years to come. This announcement represents a step forward for everyone and a real sign of a maturing industry."



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