Major Study
Comparing Gambling at Online Casinos and Offline
Do players learning to gamble at casinos online eventually start
visiting land based casinos more often? Are the parallels true
or are they merely a myth?
A brand new comprehensive study was just released by the website
monkeybet which is the first detailed study that compares
bettors at online casinos with those who bet at traditional land
based casinos in places such as Las Vegas and Atlantic City.
Monkeybet is a leading online casinos information destination.
The company has a database of over 100,000 gambling customers
from online casinos and offline casinos, and conducted the study
in part to release the information worldwide and in part to
understand the competition with other online casinos and offline
casinos as it prepares to offer a physical casino in 2008.
Monkeybet’s figures about online casinos and their customers are
said to be accurate, because the website used actual, real life
customer data sets and figures to complete their study, instead
of relying on the traditional survey answer method conducted for
gamblers at online casinos, which tends to be inaccurate as some
gamblers inflate or deflate their gambling experiences at online
casinos and land based entities.
The study compared online casinos and offline casinos and showed
that gamblers have been much more likely to try new games at
online casinos rather than at physical casinos. Gamblers feel
more comfortable trying new games at online casinos without fear
of embarrassment. 75 percent of respondents said they have
played at online casinos first, before playing at land based
casinos, if ever. The reasons for playing at online casinos
included less intimidation if they make mistakes, lower minimum
bets online, and the ease of instructions offered at online
casinos.
58 percent of the survey’s respondents said playing at online
casinos has led them to try playing the same game at land based
casinos and 49 percent of sports bettors said that gambling on
the Internet allowed them to explore more complicated parlay and
teaser bets. These new complicated options, they said, are now
frequented at land based casinos.
63 percent of the survey’s respondents said that their visits to
vacation destinations like casinos have increased over the past
two years and 92 percent say they only played poker on vacations
at land based casinos because they had become familiar with the
game by playing on the Internet.
The SVP of Business development, Jeff Fuller, for the casino
website that conducted the survey said, “I am confident that our
studies show that online gaming is only increasing the
popularity of gambling at vacation destination casinos.” Fuller
continued, “I had noticed that MonkeyBet’s revenue related to
more niche gaimes, such as Pai Gow Poker, Caribbean Poker, and
Baccarat, far exceeded the revenue percentage I witnessed during
my 15 years working as a pit boss on the Strip. Online allows
players to experiment, and our numbers show that this is
positively affecting the destination casinos as well.”
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