casino firm will support UK premier rugby
A top British online
casinos firm is the latest major online casino gambling company
to become a key partner of Premier Rugby and the Guinness
Premiership as a result of a contract that will see the online
casinos company backing rugby at professional club level for the
next two years.
The online casinos company has followed its title sponsorship of
the Middlesex Sevens earlier this month with confirmation this
week that it has secured a ground-breaking online casinos
sponsorship deal that involves branding on the reverse of all
the Guinness Premiership clubs’ playing shirts. The online
casinos branding will be incorporated as part of the number
patch, providing a link between numbers, statistics and betting.
Part of the sponsorship the online casinos firm has committed to
is a comprehensive program of activity that will benefit the
twelve Guinness Premiership clubs through a donation “bounce
back” scheme which directly rewards clubs when their supporters
open an online casinos account with the online casinos company;
data sharing and through innovative bets that involve financial
rewards for clubs. In addition, there will be a celebrity
supporter betting challenge through which clubs can raise money
for their development programs.
Matt Dawson, the former London Wasps, Northampton Saints and
England scrum half, will play a key role in the online casinos
sponsorship. He has signed as the online casinos ambassador and
will host a number of poker nights for club supporters around
The online casinos firm plans to involve players and supporters
in a number of tests and fun activities, details of which will
be announced as the season unfolds.
The online casinos company will offer a full range of betting
opportunities on the Guinness Premiership including innovative
bets such as the firm’s 'Pick 6' bet, which allows rugby fans to
predict the outcome of each game within each round of fixtures.
In addition, there will be markets on each week’s round of
matches and on the performances of individual players - as well
as some fun bets!
Dominic Harrison, E-Commerce Managing Director at the online
casinos firm said: “This sponsorship is truly exciting for us as
it is the first time we have become involved with a sport
outside our traditional racing environment for some time. The
sport of rugby union has real momentum at present and we are
looking forward to contributing to that especially at club
level. We intend to be pro-active and get involved with clubs
and their supporters across the season.”
The online casinos company has developed a dedicated rugby
website where all can log on and explore a comprehensive
statistical database on ten years of professional rugby as well
as up to the minute betting information.
The firm is part of a bigger online group, one of Europe's
leading integrated gaming companies and Britain’s largest
private company, with over 1,500 retail trading outlets in the
UK and an E-Commerce division, which offers customers casino,
poker, bingo and sports betting.