 Online
casinos recruiting more than ever
Online casinos have
enjoyed incredible growth on the Internet in recent years, and
this explosive online casinos expansion has come with much
scrutiny and has created quite the crowded online casinos
marketplace. But the current state of online casinos is healthy
and ripe with new developments and news. The online casinos
industry is always exciting. But is the online casinos legal?
The debate continues.
Nevertheless, despite the debate about legalities, many websites
now cater to betting, and the poker craze that has hit online
casinos shows no signs of slowing down. Continued consumer
interest in sports gambling, with such high profile events as
the Wimbledon and the World Cup attracting bettors, online
casinos continue to experience great times.
But even as the industry wants to create online casinos,
conservative members of Congress have been trying to strengthen
the ban on online casinos - and were buoyed by a public opinion
poll that showed growing concern about gambling.
Still, despite the incessant concerns regarding online casinos,
the online casinos market remains profitable, and just for the
owners of the online casinos.
The on-line gambling market is proving to be profitable not only
for site owners but also those recruiting on their behalf since
Internet casinos have launched generous incentive programs for
people bringing new gamblers to their sites, a research project
at Tel Aviv-based Derby University revealed. Derby said
businesses have beefed up their recruitment activities and are
paying agents as much as 50 percent of their intakes from the
new client.
An Israeli site, for example, has even set up a separate
marketing company called Wager Junction, which is working with
three different sites helping them recruit agents. Among other
things, Wager offers programs for agents to provide on-line
marketing and other tools to help them bring in new recruits.
Derby said the online casinos site is paying agents 30% of
customers' losses of up to $4,999; 35% on up to $200,000 loss;
40% if the gambler loses up to $1m. and as much as 50% if he
passes the $1 million mark.
This new study is very interesting because it fails to mention
the importance of “loyalty” to the casino site. Some studies and
research have shown that the online gambling industry is very
popular in terms of levels of addiction, but do customers who
start at one net gambling site always stay there to play? Do
these customers “defect” and move to other net gambling web
sites?
These questions and many other questions about the internet
casino industry remain unanswered thus far. What industry
experts do know, is that the industry remains very profitable
and is “Big business,” as many stocks are traded on the London
stock exchange for online gambling firms.
Analysts have said that the net gambling industry is worth in
the tens of billions of dollars and will continue to grow in
future years with expansions into Asia and into Europe. Millions
of Americans already play at net casinos.
E-mail:
news@ogpaper.com |
