 New
Online casinos always looking for new promotions
Online casinos in general
are emerging at an alarming pace. Online casinos are popular in
Europe, the United States, and parts of Asia. Ireland has been
hit with the online casinos bug too, and the $12 billion dollar
a year online casinos industry sees many players coming from the
UK and Ireland. Some online casinos tempt players with bonuses
while other online casinos choose promotions or large
tournaments, but it is clear regardless, that online casinos are
very popular and on the rise.
Online casinos face great competition and also regulation and
some legal battles. Gambling industry legislation is currently
being debated in the House of Representatives in the United
States Congress, and online casinos legislation has also been
heard in front of the World Trade Organization (WTO). Antigua
and Barbados took the United States to court (to the WTO)
regarding the legality of online casinos and the island’s
popularity for online casinos setting up shop. The matter is
still unresolved and in negotiation. Online casinos have also
been the subject of debate in other countries. Italy banned
search engines from including these internet gaming sites in
their searches and now the government is being sued by a
conglomerate of British gaming sites.
What should new online casinos do to compete with online
gambling portals that are already established in the competitive
marketplace? Should they come up with new bonuses? New
promotions? Clearly, for some, the answer is, “yes.”
There is a new phenomenon sweeping through the online poker
world. Many top Internet poker rooms have stepped up the old Las
Vegas concept of ‘player comps’ by giving away a percentage of
their own take and profits through rake back, which is in
evidence at many of the top gambling sites around the world.
When a player signs up to play poker online they have the option
of either making a deposit to play cards with real players for
real money or choose to play with free chips and allow
themselves to become familiar with the game. These two options
for gaming are the standard for a majority of all online poker
rooms, however the introduction of rake back is something new to
many new poker rooms and is certainly ruffling the feathers of
land based casinos.
Before the rake back offers began to resurface, the online
casinos and poker rooms used several methods to reward players
for their loyalty in sticking with those gambling portals rather
than going to other competitors. The first and most basic was
the deposit bonus given by all of the major poker rooms. Unlike
playing poker at a casino, players were given extra chips based
on the amount of their deposit and the number of hands they
played. Online poker deposits are released upon a players ‘raked
hand’ and dollar amount played with.
Of all the incentives given to online poker players, rakeback
seems to be the most lucrative offer a new player is rewarded
with.
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