gambling advertisement restrictions lifted
For the first time, online
gambling and betting websites will be allowed to advertise using
Under the old rules, gambling
websites could only advertise themselves on other websites,
billboards or through a sponsorship, such as football club
t-shirts. However, a set of new rules are being applied to the
online gambling law in Britain, which would allow them to use TV
adverts, as well.
Under the new law, the
gambling TV commercials would have to follow a set of rules,
- The commercials cannot
target minors, or run during children programming
- They cannot promote
gambling as a way out of financial troubles, or for sexual
- The actors must appear to
be over 25 years of age.
Despite those rules, many
people still view the lifting of TV ads ban as harmful to
people. They take the stance that this would make gambling
appear as a way of life, something that is a part of our daily
routine, and not just as form of entertainment.
The new rules should be in
effect in September of 2007.