Legal online
gambling in the US? No, thanks!
Or why the casinos, affiliates and everyone else
would not like to see online gambling legalized in the United
States.Many
folks in the casino affiliate industry want to see online
gambling legalized in the United States. But did anyone stop and
think about what would happen, in reality, if online gambling
became legal today?
The online casinos
The online casinos, despite
what they might say or think, would not want to see USA giving
licenses to
online gambling websites. Why? Because we know how
US operates when it comes to laws - it always gives the
advantage to the local business and already established
companies, with big money in the pockets. If a law was to be
passed, allowing online gambling companies to be licensed by the
US, you can bet that it will have the following condition:
only casinos with land-based presence will be granted the
license to run online gambling websites. Which will mean
that Harrah's would have the opportunity to run an US-licensed
online casino, but Bodog wont. (At this point, some people may
say that it will go against the WTO rules of free trade, but
lets not forget that there is already legal horse race betting,
i.e. US could care less what WTO thinks).
And then - the taxes. If a
casino gets a license - it should pay taxes in the jurisdiction
which issued the license. On average, land based
casinos in the
United States pay about 10% in state taxes (excluding Indian
casinos, of course), so it is safe to assume that the imposed
tax on any future gambling venues will be at least 20%. The
online casinos don't want to pay that. There are many casinos
which could have gotten a license from the UK, for example, but
they chose not to do it - why pay taxes when you don't have to?
The online casino
affiliates
Many casino affiliates think
that legalizing online gambling in the States will be the best
thing ever to happen to them. On the contrary - it will be the
worst thing to happen. The business for the affiliates was built
because of the "gray" situation. Because of the uncertainty of
the legal boundaries many affiliates enjoy big commission checks
for referring players to online casinos. Do you think that
Harrah's would pay 40% commission on the players you refer? Not
likely, you'd be happy if they'd pay you $10 a player. If online
gambling was legal - they could channel the affiliate cut to
legal advertisement - such as TV commercials, newspaper ads, ads
in your Yahoo mailbox etc. A few big gambling portals may see
some revenue from ads, but most of the affiliates will be in a
worse situation than they are now.
The people
Well, if the above situation
would ever occur - players at the
online casinos should forget
about the bonuses all online casinos offer today. The land based
casinos will not offer any free money, despite the competition
among them. There are 100s of casinos in Las Vegas, one next to
the other - but they don't give you free money and reload
bonuses just for stopping by. And even if all online casinos
were to become legal - there still will be no bonuses - for
example, Bodog has recently announced that due to the extra
charges from the few payment processors they have left, they
stop all reload bonuses for their players. And this is just from
a few percent increase on payment processing. Think about if
they had to pay taxes... Bonuses will disappear, odds will get
worse, jackpots will shrink, comp points will get smaller, just
so the casino will be able to pull the profits they are after.
And besides the bonuses
disappearing - players would have to pay gambling tax on their
winnings...
So the best scenario for
everyone (including the USDoJ) is for online gambling to stay on
the grey side of the law. If online gambling was to be outlawed
completely - it would create a whole bunch of criminals - from
the college student spending $100 at the
online poker rooms, to
the soccer mom, playing 50 cent
slots online. If it was
legalized - well, the above was one of the possible outcomes.