There are some good news and some bad news for our industry.
Recent study by XTN Data shows that overall people who place
wagers on the internet spend much more than those who bet on the
phone or in person at the bookmakers, and online sports betting
is becoming the most common method for placing a wager on sports
events. In UK horse betting was the #1 betting even followed by
The same could be said of the online casinos - people
play online more and bet more money at the online casinos than
at the offline ones, however, they would prefer to play online
at those casinos which have strong offline brands, such as
William Hill, and only one of the top five online casinos in UK
is a solely online one.
As a sad comes the news that most people who play online do
not know how to play games such as
video poker. Also bad news is
that 65% of people think that the industry does too little to
prevent problem gambling, as well as underage gambling.