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888 enters the online sports betting market

British gambling company Rank Group Plc. to help 888 Holdings enter the online sports betting market.

888 enters the online sports betting market Today the U.K.-based Rank Group Plc. (LON:RNK) announced it will provide the online casino and poker firm 888 Holdings (LON:888) with online sports betting services. The betting services will go through Rank's betting website Blue Square, which will manage fixed odds betting and sports content for the 888 brand and in exchange 888 Holdings will open its payment processing platform to the use of Blue SQ, while Rank Group is expanding internationally.

 The online sports betting deal between the two U.K. listed companies proves that the sports betting market in Europe has proven profitable for 888 Holdings. The company has recently opened its first sportsbook, but it was limited to the Italian market, testing the waters for the future expansion.

 Published on 11/05/2007

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