World Series of Poker (WSOP) welcomes back PartyPoker.net
Harrah's License Company LLC, an affiliate of
Harrah's Entertainment, Inc. (NYSE:HET), announced that
PartyPoker.net, the world's largest poker school and
free-to-play educational poker website, has renewed its
product-placement agreement for the 38th annual World Series of
Poker Presented by Milwaukee's Best Light.
part of the agreement, PartyPoker.net will be integrated into
several facets of the WSOP for the second year running,
including its logo appearing on all poker tables during the
event. Financial terms of the deal are not being disclosed.
"We're pleased to announce that PartyPoker.net has renewed its
product-placement deal," said WSOP Commissioner Jeffrey Pollack.
"It is one of a fantastic group of commercial companies we
welcome back to the team."
With a total gross prize pool of more than $171 million and in
excess of 48,000 player registrations, the 2006 World Series of
Poker presented by Milwaukee's Best Light shattered every
participation and prize money record for a live poker event. The
top prize for the $10,000 buy-in No-Limit Texas Hold'em World
Championship, commonly referred to as the Main Event, reached
For the third straight year, the Rio All-Suite Hotel & Casino(R)
in Las Vegas will host the WSOP, as well as the annual Gaming
Life Expo July 5-8. A free consumer show featuring exhibitors
from around the globe, the 2007 World Series of Poker Gaming
Life Expo will showcase a broad array of gaming and poker
products, memorabilia, books and clothing. In 2006, more than
100,000 people visited the Expo.
PartyPoker.net is the world's largest poker school and
free-to-play educational poker website. For more information see
The 2007 World Series of Poker Presented by Milwaukee's Best
Light will begin June 1 at the Rio. More information on the
tournament is available at www.worldseriesofpoker.com.
The WSOP is operated by a subsidiary of Harrah's Entertainment,
Inc. (NYSE:HET). Harrah's is the world's largest provider of
branded casino entertainment through its operating subsidiaries.
Since its beginning in Reno, Nevada, nearly 70 years ago,
Harrah's has grown through development of new properties,
expansions and acquisitions, and now owns or manages casinos on
four continents. The company's properties operate primarily
under the Harrah's(R), Caesars(R) and Horseshoe(R) brand names;
Harrah's also owns the London Clubs International family of
casinos. Harrah's Entertainment is focused on building loyalty
and value with its customers through a unique combination of
great service, excellent products, unsurpassed distribution,
operational excellence and technology leadership.
SOURCE: Harrah's Entertainment, Inc.