Online casinos dip
into land-based casinos profits
The sluggish economy is only one of the many reasons the
land-based casinos are seeing a record decline in profits,
online casinos are also to balm, according to a report from a
research company. Mintel, a leading market research company,
claims in a recent report that online gambling and the online
casinos are one of the big contributors to the lower profits the
Las Vegas and other land-based casinos have been posting
recently.
The report indicates that only 21% of
the adults in the United States have visited a land-based casino
in the past year, a significant drop from the 35%+ the casinos
are used to. "This shift has been gradual, which suggests
that this is not a result of the recession. Casinos may be
losing audience to the increasingly compelling entertainment
offerings in the home; such as HDTV, high-end video game systems
and the Internet, including Internet gambling," a Mintel
senior analyst commented on the report's findings. In the past
12 months the Indian casinos edged the Las Vegas casinos with 3%
more attendance, but the good news for the land-based casinos in
the United States appears to be the attitude of the gamblers -
more than half of the visitors to the casinos expected to lose
the money they have set aside for gambling.
The online casinos are also blamed for
taking customers from the land-based casinos. According to
Mintel, 12% of the adults in the United States have admitted to
visiting an online casino or other online gambling websites in
the past year, with men clearly leading on the gals - men tend
to visit online casinos at least 5 times a year compared to only
once for the women. And despite the pinch the online casinos are
also feeling from the declining economy situation, the easy of
access is still keeping the online gambling websites way ahead
of their land-based competitors.
Published
on 03/04/2010
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