John Loughton wins Big Brother: Celebrity Hijack

The 20-year-old Edinburgh politician John Loughton won the UK Big Brother: Celebrity Hijack finale.

John Loughton wins Big Brother: Celebrity Hijack Last night's Big Brother celebrity hijack finale was won by John Loughton, collecting 54% of the votes and beating circus performer Emilia Arata. John Loughton, 20, chairs the Scottish Youth Parliament in Edinburgh and is studying for a degree in politics and sociology and will go home £50,000 richer, the prize for winning the Big Brother Celebrity Hijack on E4. But the winner and finale of this year's Celebrity Big Brother was only seen by a little over 640,000 people, totalling the combined viewer audience at 3.4 million, nothing compared to last year's Celebrity Big Brother, which brought in 7.1 million viewers on Channel 4 alone.

This year 12 housemates were selected for their intelligence and talent while celebrities took it in turns to take over the role of Big Brother, which turned out to be a bigger disaster for the producers than the last year's housemates' escapades. With the controversy of the Big Brother tuning down, so did the viewers and some British bookmakers are already posting odds on the show to get axed, offering 5/1 on cancelling the celebrity version of Big Brother. And people are taking the bet.

Published on 01/29/2008