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Aston Villa drops online casino sponsor for charity

Aston Villa drops online casino sponsor for charity The English Premier League football club Aston Villa is replacing its shirt sponsor, the online casino 32red with charity logo. Aston Villa will have the logo of the charity Acorns Children's Hospice, which would replace the current online casino website (see photo). The move makes Aston Villa the first English club to switch their sponsor for a charity, although it's not uncommon in the football world. The leader was the Spanish Barcelona which took the United Nations Children's Fund as their first ever shirt sponsor, Swedish clubs Hammarby and Brøndby followed suit.

 "We are striving to react with one eye on tradition and the other on progress. Aston Villa's history and heritage remain fundamental values that cannot be ignored and all these factors shaped our internal expectations regarding the sponsorship value of our shirt and the esteem in which we hold and cherish whatever symbol or message appears on it," was the official statement from the English club. Barclays Premier League boss Richard Scudamore welcomed the culb's announcement that Acorns Children's Hospice will be emblazoned on Villa shirts next season.

 Published on 06/03/2008

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