Aston Villa drops
online casino sponsor for charity
English Premier League football club Aston Villa is replacing
its shirt sponsor, the online casino 32red with charity logo.
Aston Villa will have the logo of the charity Acorns Children's
Hospice, which would replace the current online casino website
(see photo). The move makes Aston Villa the first English club
to switch their sponsor for a charity, although it's not
uncommon in the football world. The leader was the Spanish
Barcelona which took the United Nations Children's Fund as their
first ever shirt sponsor, Swedish clubs Hammarby and Brøndby
"We are striving to react with one
eye on tradition and the other on progress. Aston Villa's
history and heritage remain fundamental values that cannot be
ignored and all these factors shaped our internal expectations
regarding the sponsorship value of our shirt and the esteem in
which we hold and cherish whatever symbol or message appears on
it," was the official statement from the English club.
Barclays Premier League boss Richard Scudamore welcomed the
culb's announcement that Acorns Children's Hospice will be
emblazoned on Villa shirts next season.