betting to reach record levels, says research firm
Mobile sports betting is expected to
reach over $3.6 billion in 2009, according to a report by the
internet research firm Juniper Research. According to the paper,
sports betting on mobile phones and PDA devices is recession
proof and will continue to see increasing numbers in 2009, while
other mobile goodies, such as games and TV, will see a decline.
"Gambling is essentially a recession-proof industry, as while
there may be marginal reductions in the level of stakes amongst
casual users, the overall appetite for gambling per se will be
unaffected. Furthermore, with the growing availability of
betting services on-portal, the mobile is an increasingly
convenient and user-friendly means of placing a bet," Dr.
Windsor Holden, the author of the research, was quoted.
According to Juniper Research, UK will
continue to be the dominant leader in mobile sports betting.
Hardly a surprise, considering online sports betting is already
legal in the United Kingdom and almost all of the licensed
bookmakers are offering a mobile version of their sportsbooks.
Also noticeable in the research was that it's expected sports
betting to take over 75% of the mobile gambling market, followed
by mobile casino gambling and a very small part of mobile poker
And while people in many developed
nations (and developing nations, as well) are already enjoying
the convenience of mobile sports betting, the trend is slow to
catch in the U.S. market, mostly due to the heavy regulations
surrounding sports betting in general. The online sportsbook
Bookmaker, which allows U.S.
bettors, is the only reputable USA-facing sportsbook, which also
offers mobile sports betting (visit the website to learn more).
Bodog, the popular online
gambling website, currently offers only mobile casino, while
their sports betting services remain confined to the website