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Mobile sports betting to reach record levels, says research firm

 Mobile sports betting is expected to reach over $3.6 billion in 2009, according to a report by the internet research firm Juniper Research. According to the paper, sports betting on mobile phones and PDA devices is recession proof and will continue to see increasing numbers in 2009, while other mobile goodies, such as games and TV, will see a decline. "Gambling is essentially a recession-proof industry, as while there may be marginal reductions in the level of stakes amongst casual users, the overall appetite for gambling per se will be unaffected. Furthermore, with the growing availability of betting services on-portal, the mobile is an increasingly convenient and user-friendly means of placing a bet," Dr. Windsor Holden, the author of the research, was quoted.

 According to Juniper Research, UK will continue to be the dominant leader in mobile sports betting. Hardly a surprise, considering online sports betting is already legal in the United Kingdom and almost all of the licensed bookmakers are offering a mobile version of their sportsbooks. Also noticeable in the research was that it's expected sports betting to take over 75% of the mobile gambling market, followed by mobile casino gambling and a very small part of mobile poker players.

 And while people in many developed nations (and developing nations, as well) are already enjoying the convenience of mobile sports betting, the trend is slow to catch in the U.S. market, mostly due to the heavy regulations surrounding sports betting in general. The online sportsbook Bookmaker, which allows U.S. bettors, is the only reputable USA-facing sportsbook, which also offers mobile sports betting (visit the website to learn more). Bodog, the popular online gambling website, currently offers only mobile casino, while their sports betting services remain confined to the website only.

 Published on 12/03/2008

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