Mobile phones and
gambling
Online casinos have taken over so much clientele from land
based casinos. Now the new hot thing is mobile gambling. mobile
gambling offers what online casinos offer but instead of using a
PC to access the online casinos, they are made available on
cellular phones. The revenue from mobile gambling has reached a
$200 million profit margin. Mintel’s International reports that
mobile gambling is increasing its revenue extraordinarily
quickly in the United States of America. Until this point the US
people were more interested in accessing online casinos games
via their computer while many Europeans and Asians accessed
online casinos from their mobile phone.
Now this fad that has been so strong in
Europe and Asia is hitting North America quite hard. mobile
gambling has been said to be a billion dollar industry and when
progressing in the US market as it is doing right now, it is
said to really grow. Analysts have suggested that mobile
gambling will bring in $3 billion for the year 2009 just from
the US market alone. As of right now many people with mobile
phones are still not able to access online casinos although they
do use their phone for mobile gambling not in the form of
gambling. The market has only newly opened where actual gambling
and online casinos game playing will be done a lot through the
actual mobile phone. Japan is already really into using mobile
phones for online casinos but other countries are only just
being introduced.
The industry of accessing online casinos
via mobile phones is one that is said to bring in a huge market
not only in terms of customer generation but also in terms of
the products that will be made to facilitate and develop online
casinos via mobile phones. Just as the life of online casinos
can be generally attributed to the many companies that invested
in it like Playtech, Microgaming, just to name a few, so too
will the life of mobile gambling be dependant on the companies
that decide to invest in it right now.
Erik Thoresen, research analyst for
Mintel states that the real profit in this business comes from
companies that produce gaming software, content and development
systems. As cell phones are increasing in their capabilities and
technologies, so too will the online casinos need to grow in
order to match the mobile technology. Researchers have suggested
that the online casinos that will be made available on mobile
phones will be even more sophisticated and advanced then the
online casinos available right now via computers. The market for
accessing online casinos from mobile phones is predicted to be
very big and successful as the whole idea of online gaming is
for convenience and there is nothing more convenient then gaming
from a cellular phone. The mobile gambling world will also be
offering many good promotions and that will attract the already
excited customers even more. Investors in this new fad are
already growing and people are talking about mobile games.
Published on
08/25/2008
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